Monday, May 02, 2011

Corporate Portrait, London


One important thing to keep in mind is that what attracts clients to you is not only the work you produce but also the way in which you produce it.
Not only are your images under scrutiny but also your working practices while capturing them.
This recent commission to produce a series of portraits for a partner in a central London property firm came about after the sitter was present at another shoot I had carried out for an editorial client. His email to me mentioned that he liked the published images after seeing them in the magazine and also that he liked my online portfolio once he had reviewed my website (no doubt through Google).
I replied to his request for a quote for a portrait session and a few days later spent some time at his offices photographing him, the results of which can be seen in this post.
If he'd seen me at the previous shoot where he was present turning up late, dressed inappropriately, impolite and acting unprofessionally I doubt he would have got in touch in the first place. It's not just about the images...